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Wednesday, November 11 • 4:00pm - 4:55pm
Digital Storytelling Workshop: The Three Ps of Sharing the OER Story

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Strong stories are the fabric of effective communications; they can share experiences, humanize statistics, highlight needs, convey emotions, change minds, and move audiences to action. In our increasingly digital world, online storytelling is essential to any communications strategy—since March, internet use has increased by 25 percent and social media use has increased by more than 20 percent. Compelling online storytelling is more important than ever to cut through the noise, grab attention, and help make OER more accessible, understandable, and appealing.

This interactive session will cover the three Ps of digital storytelling: Perspective, Platform, and Persistence. The Three P’s can help you strategically share your OER stories. Through a series of exercises and examples of strong stories inside and outside the education sector, this session will change the way you tell--and amplify--your OER stories online. It will give you the tools you need to start integrating more stories into your digital communications strategy to reach and engage your audiences with the benefits of OER.


Learning Outcomes:
You will learn how to extend the reach and power of your OER stories online, including user-centered design and outreach, gathering user-generated content, the differences between various social media and web platforms, which platforms are best to reach your target audiences, and how to market your content across multiple channels over a longer period of time.

Speakers
avatar for Kelsey Howe

Kelsey Howe

Senior Account Executive, GMMB
avatar for Garth Moore

Garth Moore

Senior Vice President, Digital, GMMB


Wednesday November 11, 2020 4:00pm - 4:55pm EST
Concurrent 3
  Open Education 101, Workshop