Barbie Chambers is an Associate Professor of Practice and Director of Business Communication at the College of Media and Communication at Texas Tech University. She teaches undergraduate and graduate courses in business and professional communication, entrepreneurship, digital media, strategic communication, and advertising.
Barbie brings with her 25 years of communication and management experience in marketing, advertising, and public relations with a specialization in audience analysis, brand development, strategic planning, and research.

Barbie's research interests include communication styles and personality, consumer behavior, organizational behavior, small business management and promotion, communication effectiveness, strategic planning, and brand relationships. In addition to scholarship in these areas, Barbie regularly consults on projects related to strategic planning, organizational behavior, marketing research, management, and product/service development. Barbie received her Ph.D. from Texas Tech University's College of Media and Communication.